client:
African Safari Conservation
services:
website design and development
The brief
African Safari Conservation (ASC) is a brand passionately committed to philanthropy, showcasing its unique jewellery collection, ASC Earth, which features beautiful, hand-written positive affirmation pendants. Every purchase directly supports wildlife conservation initiatives. ASC reached out to us with a request to create a website that seamlessly blends minimalist aesthetics with an elegant design, aimed at achieving a harmonious balance between the two.
Website design
As a small, boutique brand dedicated to supporting local jewelry artisans, our client's vision went beyond a conventional online store centered on immediate sales. Their focus was on creating a platform that seamlessly showcased their products and causes while nurturing direct, meaningful interactions. This unique approach allowed ASC to forge deeper, more personalised connections with their audience, shining a spotlight on their exceptional jewellery offerings and philanthropic endeavours, prioritising customer satisfaction and user experience above all.
