Next, we transitioned to crafting a social media advertising strategy. This journey commenced with an in-depth interview to thoroughly understand the brand, objectives, and target customers. Once equipped with the requisite information and content, we orchestrated advertising campaigns via Meta Ads. Leveraging Facebook insights, we precision-targeted distinct demographics based on age, gender, location, interests, and familiarity with Hamaji. This fine-tuned targeting facilitated the capture of the right audience's attention, resulting in 60% increase in sales and social media engagement.